![]() ![]() When you establish the rules of the follow-up with a prospect, you will not have to follow up so many times. If “just following up” really worked, why would you have to keep following up with someone 10 or 12 times? They may make you think that you are doing something productive, but the effort is empty and meaningless. This activity may make you feel like you are moving a prospect forward, but you are not. These emails may make you feel like you’re keeping the momentum going, but you are not. Just following up, just checking in, or just touching base emails ![]() This type of lazy follow-up language fails because it adds no value and sends your message to the trash. Does this sound familiar? "Hi Mack, I just wanted to follow up and see if you have any questions from the proposal I sent?" Or, "Hi Sam, I wanted to reach out again since I have not heard from you." "Hi Tony, I want to check in one more time to make sure that you have what you need in terms of information regarding the workshop." "Hey Justin, I am checking in to see if you were still interested in working together?" "Hi Danny, I was just touching base from our meeting last week to check in to see if you were still interested in working together?" Or, "Hey Shelly, I was just checking in to see if you got my last fourteen emails?" And more monotonous variations like those. These messages waste your prospects' time and make you look old-school. Using the same overused, ineffective, outdated and irritating follow-up messages Do you want to differentiate yourself, stand out and rise above the noise? One easy, shockingly simple and sure-fire way that will put you miles ahead of many professionals in your industry is in your follow-up approach: STOP using the F‑word. ![]()
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